"Final" Blog May 31, 2009

Good morning-

Yes, this is your "final" blog, a quick prep for the final exam. I am in process of grading the presentations and am pleased to report you all did good work, some better than others, but progress nonetheless. Suffice to say each group had its strengths, and I graded each objectively and with the hope that you will learn from the experience and carry my constructive critiques into real life settings.

Anyways, below are the last set of cookies.... so who's going to bring real Toll Hose chocolate chip on Tuesday for our quarter end party??

- category sources of friction between sales and marketing
- gatekeeper
- STP, STP, STP The essence of all marketing activity. KNOW THIS, forever!
- COGS
- IP
- touch point
- SKU
- 20-80-30
- pulsing
- churning
- CLV
- product vs. market definition
- Exposures
- elevator speech
- ROI
- customer supplier relationships
- basic difference between sales and marketing
- CPM
- The king of all business principles
- DMA
- the most important element of print ads
- Impact
- POD vs. POP
- MDF
- Product lifetime cycles: at what point do businesses realize greatest profits?
- market cap
- difference between brand recall and brand recognition
- Best method of determining a marketing budget
- 3 factors that determine corporate credibility
- value proposition

Good luck everyone and see you Tuesday! mdv

One more thing: (5-25-09)

Tomorrow I will give you a handout sample of the marketing communications brief. mdv

Memorial Day, May 25'09

Hope you're enjoying your holiday and remembering what the day is truly about. I'm in a patriotic mood and will now give you some Yankee Doodle-cookies to help you study for tomorrow's quiz:
-methods of establishing a marketing communications budget
-pros and cons of the methods
-IMC
-ISP
-Universe
-Q-factor
-brand signature
- brand contact
- selective retention
- the difference between brand awareness and brand recall
- know the 6 parts of a traditional marketing mix
- know the purpose of a marketing brief

See you all tomorrow! mdv

Week #7, nomenclature quiz #3 study guide

Hello, it's Saturday, I'm early!.... Okay all you sweet-toothers, here are your cookies for quiz 3. This quiz is a little tough, so consider the confections and you'll do great. Also note you will have ample (I promise) time to work on your team projects, and we will be setting dates for presentation. I will also, free of charge, scrutinize any work completed thus far..... capitalize on this my friends! Have a great weekend!

-Revitalized brand
-licensing products
-blanket family name
-diluted brand
-leveraging/sub-branding
-internal branding/brand bonding
-David Ogilvy
-Retail shelf space
-Really understand what brand equity is (3 questions), and know the difference between objective and subjective added value.
-MDF
-Market Cap
-BAV
-Brand equity drivers
-IP

Sunday, Sunday, SUNDAY! April 26, 2009

Hello 4Ps mid-term study buddies:

First, study from the first 2 quizzes, some of the questions will be duplicated.

Don't forget that lack of preparation is what will usually embarrass a public speaker.
Be able to define a value proposition.
People become better in business because they stay informed via (old-school) newspapers, or magazines like Time or Newsweek, or by reading business news on-line.
Don't forget the part about "30."
Remember that churning isn't about butter.
Know some of the pros and cons of database marketing.
Ca$h is King!
Marketing professionals are excellent writers and solid public speakers......

The elevator speeches must be less than 60 seconds. Remember to be natural, so practice it in front of your mother, wife, boyfriend, dog.... anybody! And get some feedback. Or better yet, practice it while in line at Starbucks.

Tuesday you will have time allotted to work on your class project, so please be prepared to do so.

Have a great rest of the weekend. mdv

Well it's Sunday evening and about 90 degrees, I'm sure most of you are studying your 4Ps.....uh I guess not!

Here are the promised study-cookies for Tuesday's Nomenclature quiz #2. Remember, you need only know what listed letters stand for. 

1. Know the 3 factors of establishing corporate credibility.

2. What is a gatekeeper

3. B2B

4. B2C

5. MRO

6.  RFP

7. What is an institutional market?

8. What is an influencer?

9. Know various characteristic differences between B2B and B2C markets.

10. What is a customer-supplier relationship?

11. What is an extranet link?

Okay, on week 5, we have our midterm exam, during which each of you will give your 60 second or less elevator speech. This Tuesday you all have a choice to give it live for my "free" scrutiny. 

Lastly, don't forget this week's homework assignment: Each group will submit your project's Mission Statement.  

See you all Tuesday!     mdv

Week #1 Powerpoint Slides for BLOG

Hello- I understand the textbooks are not yet available.... disappointing but don't worry. If the books get in Monday, try to read before Tuesday's class. I will likely push the lecture back and we'll improvise. Meanwhile, the posted slides are from class session #1. These are the nomenclature words, so reference the list while you're studying the Harvard Review and when you finally get the textbook. #5 on the preparation for next week is voluntary, in fact we may take some classtime to work on these drfts and have volunteers present. Take care, and have a great weekend.   Marc