Well it's Sunday evening and about 90 degrees, I'm sure most of you are studying your 4Ps.....uh I guess not!

Here are the promised study-cookies for Tuesday's Nomenclature quiz #2. Remember, you need only know what listed letters stand for. 

1. Know the 3 factors of establishing corporate credibility.

2. What is a gatekeeper

3. B2B

4. B2C

5. MRO

6.  RFP

7. What is an institutional market?

8. What is an influencer?

9. Know various characteristic differences between B2B and B2C markets.

10. What is a customer-supplier relationship?

11. What is an extranet link?

Okay, on week 5, we have our midterm exam, during which each of you will give your 60 second or less elevator speech. This Tuesday you all have a choice to give it live for my "free" scrutiny. 

Lastly, don't forget this week's homework assignment: Each group will submit your project's Mission Statement.  

See you all Tuesday!     mdv