"Final" Blog May 31, 2009

Good morning-

Yes, this is your "final" blog, a quick prep for the final exam. I am in process of grading the presentations and am pleased to report you all did good work, some better than others, but progress nonetheless. Suffice to say each group had its strengths, and I graded each objectively and with the hope that you will learn from the experience and carry my constructive critiques into real life settings.

Anyways, below are the last set of cookies.... so who's going to bring real Toll Hose chocolate chip on Tuesday for our quarter end party??

- category sources of friction between sales and marketing
- gatekeeper
- STP, STP, STP The essence of all marketing activity. KNOW THIS, forever!
- COGS
- IP
- touch point
- SKU
- 20-80-30
- pulsing
- churning
- CLV
- product vs. market definition
- Exposures
- elevator speech
- ROI
- customer supplier relationships
- basic difference between sales and marketing
- CPM
- The king of all business principles
- DMA
- the most important element of print ads
- Impact
- POD vs. POP
- MDF
- Product lifetime cycles: at what point do businesses realize greatest profits?
- market cap
- difference between brand recall and brand recognition
- Best method of determining a marketing budget
- 3 factors that determine corporate credibility
- value proposition

Good luck everyone and see you Tuesday! mdv