Hello, it's Saturday, I'm early!.... Okay all you sweet-toothers, here are your cookies for quiz 3. This quiz is a little tough, so consider the confections and you'll do great. Also note you will have ample (I promise) time to work on your team projects, and we will be setting dates for presentation. I will also, free of charge, scrutinize any work completed thus far..... capitalize on this my friends! Have a great weekend!
-Revitalized brand
-licensing products
-blanket family name
-diluted brand
-leveraging/sub-branding
-internal branding/brand bonding
-David Ogilvy
-Retail shelf space
-Really understand what brand equity is (3 questions), and know the difference between objective and subjective added value.
-MDF
-Market Cap
-BAV
-Brand equity drivers
-IP
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Hey it's Saturday, where are those cookies?!!
ReplyDeleteI just wanted to check something - the marketing brief for AA/wifi is due as part of the final - but I have something in my notes about having it turned in THIS week - please clarify, thank you!
Have a great weekend.
Karen