Hope you're enjoying your holiday and remembering what the day is truly about. I'm in a patriotic mood and will now give you some Yankee Doodle-cookies to help you study for tomorrow's quiz:
-methods of establishing a marketing communications budget
-pros and cons of the methods
-IMC
-ISP
-Universe
-Q-factor
-brand signature
- brand contact
- selective retention
- the difference between brand awareness and brand recall
- know the 6 parts of a traditional marketing mix
- know the purpose of a marketing brief
See you all tomorrow! mdv
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