"Final" Blog May 31, 2009

Good morning-

Yes, this is your "final" blog, a quick prep for the final exam. I am in process of grading the presentations and am pleased to report you all did good work, some better than others, but progress nonetheless. Suffice to say each group had its strengths, and I graded each objectively and with the hope that you will learn from the experience and carry my constructive critiques into real life settings.

Anyways, below are the last set of cookies.... so who's going to bring real Toll Hose chocolate chip on Tuesday for our quarter end party??

- category sources of friction between sales and marketing
- gatekeeper
- STP, STP, STP The essence of all marketing activity. KNOW THIS, forever!
- COGS
- IP
- touch point
- SKU
- 20-80-30
- pulsing
- churning
- CLV
- product vs. market definition
- Exposures
- elevator speech
- ROI
- customer supplier relationships
- basic difference between sales and marketing
- CPM
- The king of all business principles
- DMA
- the most important element of print ads
- Impact
- POD vs. POP
- MDF
- Product lifetime cycles: at what point do businesses realize greatest profits?
- market cap
- difference between brand recall and brand recognition
- Best method of determining a marketing budget
- 3 factors that determine corporate credibility
- value proposition

Good luck everyone and see you Tuesday! mdv

One more thing: (5-25-09)

Tomorrow I will give you a handout sample of the marketing communications brief. mdv

Memorial Day, May 25'09

Hope you're enjoying your holiday and remembering what the day is truly about. I'm in a patriotic mood and will now give you some Yankee Doodle-cookies to help you study for tomorrow's quiz:
-methods of establishing a marketing communications budget
-pros and cons of the methods
-IMC
-ISP
-Universe
-Q-factor
-brand signature
- brand contact
- selective retention
- the difference between brand awareness and brand recall
- know the 6 parts of a traditional marketing mix
- know the purpose of a marketing brief

See you all tomorrow! mdv

Week #7, nomenclature quiz #3 study guide

Hello, it's Saturday, I'm early!.... Okay all you sweet-toothers, here are your cookies for quiz 3. This quiz is a little tough, so consider the confections and you'll do great. Also note you will have ample (I promise) time to work on your team projects, and we will be setting dates for presentation. I will also, free of charge, scrutinize any work completed thus far..... capitalize on this my friends! Have a great weekend!

-Revitalized brand
-licensing products
-blanket family name
-diluted brand
-leveraging/sub-branding
-internal branding/brand bonding
-David Ogilvy
-Retail shelf space
-Really understand what brand equity is (3 questions), and know the difference between objective and subjective added value.
-MDF
-Market Cap
-BAV
-Brand equity drivers
-IP